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What comes to mind when you hear these phrases; “the real value of business
intelligence”, “the value of data”, “enhancing data and its value”? The first thing
that should come to mind is how can I better understand the data and how can I
use the data to understand my costs and make better decisions. Customers
typically see value in a partner that makes their lives easier and improves their
overall sense of well-being. In their minds, the benefits of improved analytics and
decision-making ability is worth the cost of doing business with the partner.
Customers want business partners that offer continuously enhanced value
opportunities, and they’ll continue to reward those partners with their business

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