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OTIF delivery is the goal of any shipper and retailer… and end customer, for that matter: to have products arrive on time and in full. Anything less could bring dire consequences, such as entire
truckloads of rotten perishables. Damaged shipments that could cost millions in losses, as evidenced by cases and cases of Covid vaccines that were deemed unusable after exceeding
acceptable temperature variances. Freight being turned away due to tardiness — or for arriving too early. Any or all of which could lead to lost revenue, angry customers, significant fines, or even legal action.

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